Brian Hardy · Fractional CMO · Founder
Growth systems that actually work.
I help multi-location brands and restaurants scale by aligning marketing, systems and offers, so everything finally pulls in the same direction.
- Clients served
- 500+
- Years building brands
- 24+
- Best in the Northwest
- 5×
- Launched The Maverick AI
- 2024
Start here
Two ways to grow.
Pick the path that fits your business. Both start with a conversation.
Restaurants & hospitality
Turn first-timers into regulars.
Wingman gives your team the culture, training and accountability to bring every new guest back.
Multi-location & franchise
One commander for your marketing.
A fractional CMO who centralizes strategy, vendors, tools and analytics, and owns the results.
New · Wingman
The guest you already won is your best marketing channel.
Wingman is the retention layer for hospitality: first-visit tracking, role-based training and daily accountability your team actually uses, every shift.
From $399/mo for your first location · $149/mo each additional
Track
See every first visit and who comes back, across every location.
Train
Role-based training for hosts, servers, bartenders, chefs and managers.
Hold accountable
Daily checklists, spot-checks and discount reason codes.
Grow beyond the walls
A partners CRM for catering, events and local relationships.
Services & products
Everything you need to scale.
The tools, systems and services I use to help businesses grow faster, clean up inefficiencies, and scale without burning out their teams or budgets.
Work with Brian
- Explore the CMO service
Fractional CMO
One senior leader who owns your marketing strategy, vendors, tools and results.
- Book a call
1:1 Consulting
Find what’s broken, double down on what’s working, and leave with a clear roadmap.
Platforms
- See Wingman
Wingman
The retention layer for restaurants. Turn first-time guests into regulars.
- Visit
The Maverick
Marketing, sales, automation and delivery aligned in one system.
- Watch demo
The Maverick Demo
A live walkthrough of the system clients use to automate sales and nurture.
- Explore
Lead Match System
Never lose a lead. AI follow-up across SMS, email and voicemail.
- Hear it
AI Voice Agent
An AI employee for follow-ups, appointment setting and nurture, 24/7.
For franchisors
Network
- Meet partners
Maverick Partners
Vetted agencies, strategists and providers Brian trusts with his own ops.
- Install
Maverick Connect
A LinkedIn Chrome extension for high-integrity dealmakers who refer like family.
How it works
Three steps. No guesswork.
- Step 1
Find your fit
A quick intro call to see if my systems and strategy are right for you. No pressure, just clarity.
- Step 2
Build the plan
We dig in, audit your operations, and map a clear plan to align marketing and back-end systems.
- Step 3
Make moves
We optimize systems, deploy tools, and open new revenue streams with precision and speed.
Free for franchisors
The growth system that scales locations predictably.
The step-by-step framework for scalable systems, stronger franchisee success, and marketing that becomes a predictable revenue driver.
PDF · No email required
The mission
Build a business that works, so you don’t have to.
Too many owners are stuck in survival mode. I help you build something scalable, strategic and system-driven, with the freedom to grow and delegate without 16-hour days.
Client stories
Trusted for two decades.
“I've worked with Brian for many years. He's my go-to guy when I need help with my business on the digital front. His work has helped me increase sales, effectively communicate, and helped with strong and steady growth. I highly recommend working with Brian!”
Alyssa Springs · Flow Motion
“Maverick is over the top amazing in helping us grow our business with the latest most advanced tools AI and software has to offer! Brian Hardy knows what he is doing and delivers.”
Howard Leonhardt · Leonhardt Ventures
“Brian has a vast knowledge base of experience in both web and marketing and has found a new passion in working with AI solutions to generate even more leads for clients. His thinking and approach are practical, effective, and has helped him help clients navigate best uses for the new tech into their lead generation strategies and overall marketing approach.”
Jeffrey Clapp · Visitivity Inc.
“Brian and I have maintained a strong friendship and an excellent business relationship for the past 20+ years. He is the kind of professional who will always examine a project and often find a solution to assist other professionals in achieving success… Brian will undoubtedly help you grow your business, whether it's small, medium, or large, to its full potential.”
Mark Rodriguez · Joint Venture Properties
LinkedIn Chrome extension
Maverick Connect.
Real people, real connections. Step into a global circle of entrepreneurs and high-integrity dealmakers who value relationships over empty clicks, and refer each other like family.
FAQ
Questions, answered.
Who is Brian Hardy?
Brian Hardy is a fractional CMO and growth systems strategist based in Pompano Beach, Florida, with more than 24 years of experience and 500+ clients. He has also worked as a CMO in the restaurant space, and in 2024 he founded The Maverick AI, the team behind Wingman, a retention platform for restaurants. Before that he ran an award-winning web design firm, a sign shop, a print brokerage and a home-flipping business.
What does Brian help businesses with?
Brian aligns marketing, systems and offers so they work together. That usually means acting as a fractional CMO for multi-location brands, building automated lead follow-up with The Maverick AI, and helping restaurants keep more first-time guests with Wingman.
What is Wingman?
Wingman is the retention layer for hospitality. It gives restaurant teams first-visit tracking, role-based training, manager checklists and a local partners CRM so more first-time guests come back. Pricing is $399/month for the first location and $149/month for each additional location.
What is The Maverick AI?
The Maverick AI is Brian’s AI and automation company, launched in early 2024. It helps businesses capture missed opportunities with automated lead follow-up, AI voice agents, and franchise growth systems.
How much does a strategy call cost?
The first strategy call is free. You’ll walk away with a clear view of what’s slowing growth and what to do next, whether or not you work with Brian.
Let’s fix what’s broken and build what scales.
A free strategy call. We’ll look at your goals, find what’s slowing you down, and map a smarter way to grow. No sales pitch.